The figures in this ‘Business Plan’ are to be used as an example only, the performance of any single franchisee will depend on their own effort and may vary. These figures are based on an average satellite franchisee taking 10 leads per day with a conversion rate that ramps up to 15% in Year One and is maintained in each year thereafter, although the actual conversion rate of existing franchisees is currently much higher. Profitability is detailed before tax and will depend on the expenses that individual franchisees charge to their operations and how they are funded and will vary, here the investment is set at £40k and funded without a bank loan. Working capital of around £6k to £10k is not considered in this ‘Business Plan’. This ‘Business Plan’ is intended to demonstrate potential earnings as an example at a specific conversion rate only, we will provide more accurate and detailed accounts and financial models to all prospective franchisees at the appropriate stage of our recruitment process. Any party seeking to invest in any business is advised to research the market carefully and discuss any opportunity with their appropriate qualified advisors. This ‘Business Plan’ is not intended to be used as the basis for any prospective franchisees final decision to enter into the Essential Loans franchise.